La Nouvelle Agriculture® (New Agriculture) is a sector-wide trademark created and promoted by the Terrena cooperative and therefore naturally deployed by Terrena Meunerie in its flour making business. More than a brand, New Agriculture is an approach which is firmly committed to protecting nature and the well-being of people, from farmer to consumer.
100% local flours for bread that is packed with goodness!
With New Agriculture, Terrena Meunerie has made strong commitments :
« Like craft bakers, we often start work while other people are still asleep. What drives us is the possibility to have control over our work, our land and our wheat. As a cooperative organisation, we use up-to-the-minute technology, combined with centuries-old savoir-faire to produce a more flavourful local wheat grown with less chemicals and more respect for the soil that nourishes it. And when we see our wheat leave the Coop, we know that it will be properly stored, in silos without insecticide, then properly transformed at local mills, to make flour with a true local flavour. If the bread is so good, it is because we all put in a great deal of energy, enthusiasm and care, with respect for the land and the product. »
Olivier MARTIN, Farmer and wheat producer committed to the New Agriculture approach.®.
In addition to the taste qualities offered by our flours, we have developed three flours with a new mixing process that allows you to create all your recipes in a one-step mixing process. You save time and increase productivity and profitability at the same time!
Promote the quality of your breads and the New Agriculture approach using communication materials created especially for you and your bakery. The sales team of your mill will help you to launch and promote the New Agriculture range all throughout the year to win more and more new customers every day.
to promote the "Image approach"
Attractive window stickers
to give visibility to your commitment
A sachet collection and merchandising materials
to enhance your image sales
Contact our team who will be glad to reply to you as fast as they can